Product footprint - A product's impact on the environment from the time it is produced to the time it is discarded.
If you break down a product's life cycle, it looks like this: Raw material > Production > Distribution > Consumption > Waste. A natural/organic cosmetic product has a relatively low impact on the environment but is clearly overrepresented in one category - namely the consumption stage. That is - it is when you as a consumer have the product you bought at home and consume it. The consumption group accounts for a full 58% of the product's footprint. Some reasons why a product is costly from an environmental perspective are;
>You use too much of the product and need to buy a new one quickly.
> You buy a product that you are bad at using.
> You waste water when you shower - Get wet and then turn off the water and apply shampoo and body shower then rinse off again.
There is a tantalizing thought in how little responsibility each of us really needs to take in order to collectively save our future environment. Don't just state it - do it!
Mr. Sahota concluded his lecture by urging/challenging us producers to inspire our consumers to think about how we can bring down the relatively high figure of 58%. We at c/o Gerd intend to send a small “How to” as soon as someone buys a product that cleans. If you have any other ideas about what we could do to make you consumers more aware, please email me or write a comment below!
Johan Wiklund
Psst... Don't forget that you can order organic skincare , organic massage oil, organic hand sanitizer and more from Care of Gerd!
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